The Open for Business campaign in the Lake District rolls forward in the aftermath of the flooding last November.
The natural disaster cost the region some £2.6m in lost business.
The latest initiative is for a bargain Sunday night stay with breakfast at one of 40 accommodation providers across the region. It runs until the first Sunday in February.
The press campaign is now under way, directing people to the bookings website.
Amongst the featured properties is Number 43 at Arnside, an über-cool boutique guesthouse in the South Lakes.
I’ll be blogging more about ways to support tourism in the Lakes in the weeks to come.