What does Changing Media mean for You?

Cross-platform apps, the survival of linear TV and the where next for the 1bn+ global mobile users were amongst the key themes discussed at the Guardian Changing Media Summit 2011 today.

Hit the North took time out from a pressing deadline for Simonseks’ Lakes Expert project to report back from the event for Glyndwr University.

See images from the event at my Flickr photostream.

Serious soundbites

I’ll be posting more links over the days to come but, by way of a summary, try the following for size from the talking heads on the panel:

  • “People is the new content and influence is the new distribution.” Troy Young, SAY Media
  • “Quality will soon trump SEO.” Troy Young, SAY Media
  • “Vision without execution, is hallucination” Ralph Rivera, BBC
  • “The revolution will not be televised. It will be tweeted.” Ralph Rivera, BBC
  • “Nobody wants crap. Even if it’s free crap.” Stevie Spring, Future Publishing
  • “News is a commodity but journalism is an art – an art worth paying for.” Christian Hernandez, Facebook
  • “Mobile has to become the dominant channel. The shift is as big as shift from print to desktop.” Rob Grimshaw, FT.com.
  • “Fremium is such a stupid word. Should be fun enough to play, funner to pay.” Mattias Miksche, Stardoll Media
  • “To harness the technology in the right way, it’s all about the content.” Catherine Powell, Disney
  • “If companies don’t have a mobile strategy, they don’t have a future strategy.” Ian Carrington, Google
  • “Content is still king. Journalism still matters. An optimistic note to end on.” Rory Cellan-Jones, BBC Technology Correspondent

In pictures

For a more graphic representation of the talking shop, try the this wordle.

<a href="http://www.wordle.net/show/wrdl/3352604/Soundbites_from_the_2011_Changing_Media_Summit"
          title="Wordle: Soundbites from the 2011 Changing Media Summit"><img
          alt="Wordle: Soundbites from the 2011 Changing Media Summit"
          style="padding:4px;border:1px solid #ddd"></a>
And this rough-cut video blog for a taste of the event.

Your shout

I’ll update this post with more links from the event organsiers. Meanwhile, tell me what you thought of the event and the key themes discussed.

Please paste your comments below.


Filed under Online writing

2 responses to “What does Changing Media mean for You?

  1. I can’t understand “people is the new content and influence is the new distribution.” But I’m interested in whether the issue of fragmentation is addressed. Even the most popular blogs only have a few hundred followers, less than your average local newspaper.

  2. Thanks for your comment, Jenny.
    He was suggesting that the influence of friends/social media is increasingly important – as much as quality content.
    Overall, the conference was a lot of talk but no so much concrete plans. The one big message overall was that we will all be writing increasingly for mobile devices over the next few years.
    Cheers, David

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